Advert - Evaluation

The brief for the advert assignment was to create an advert, talking about preventing Identity theft on-line through social networking and communication sites. My primary target audience is mainly aimed towards teenagers aged between 15 and 19 year old males and females which like to go out with their friends to the cinema. My secondary target audience is aimed towards 7 and 14 year olds because they are the people that would watch TV and the adverts that would come on. I think that my advert is ideal for both my audience because the advert is childish which would appeal more to them which also has a bit of humour included.

My final idea was to create an advert that appeals to my targeted audience. To look at what I came up with, look at my blog via MY PITCH V.1.

Advert - Final

My Advert's Logo

Shot List / Actors/Casting / Clothing / Set / Props / Equipment & Budget

Shot List

1. High angle of set (Try to make it look like an Internet Café)
2. Extreme Close up of actor 1’s face
3. Close up of actor 1 browsing on the internet for a product (Film PC screen)
4. Extreme close up of PC screen showing the bank details of actor 1 (Film Checkout of any online store)
5. Close up of actor 1 spilling coffee over himself
6. Mid shot of actor 1 walking off to the toilet to clean himself up
7. Panning shot of actor 1 walking away from PC
8. Tilt from down upwards showing actor 2
9. Close up of actor 2 reading a newspaper and then drops paper dramatically and lunges forward to actor 1’s PC
10. Panning shot of actor 2 (Thief) coming towards and steals the bank details from the PC
11. Long shot of actor 1 catching actor 2 in the act
12. Low angle of actor 1 showing dominance
13. High angle of actor 2 showing weakness and at the same time being taken away by the police
14. Pack shot including Logo, slogan and website

Actors / Casting

Actor 1 = Worker (Has laptop him where he is going to buy a product from Amazon)

Actor 2 = ID Thief (Reads a newspaper before dramatically lunging out of their seat and takes the worker’s bank details)

Police = Themselves

Clothing

The actors clothes would be drawn on to them due to them being miniature figures.

Set

An Internet café that is open to anyone in the public, mainly people aged from 16-25 year old males and females.

Props

1.     A set of an Internet café (miniaturized)

2.     Miniaturized mechanical figurines (For actors)

3.     Laptop / Laptop screen

Equipment & Budget

Sony HD Camera – (From School Mac room)

Tri-pod - (From School Mac room)

Dolly - (From School Mac room)

iStop Motion - (From School Mac room)

Free because all of it is going to loaned from the school

Rationale for Final Idea

The public service advert that my peers have chosen out of the 2 pitches is the one with more detail because it is more detailed than the other one as well as it appealing to my targeted audience more.

My pitch v.1

My pitch v2

Results Of Primary Research

1.     How old are you?

13-14                        15-16                        17-18                        19-20                        21+                       

2.     Are you aware of the home office campaign?

Yes                        No

3.     What campaigns are you aware of for Identity Theft?

4.     Have your details ever been online? (EG. Buying a product)

Yes                        No

5.     What website would you say that you use the most?

6.     What form of device do you use to purchase a product online?

Mobile Phone                        PC                        Laptop                        Other

7.     What social networking websites do you use the most?

FaceBook                        Twitter                        MySpace                        Other

8.     How trustworthy do you think that the websites that you use are?

Generally Safe                        Generally Neutral                        Risky                        Not at all

Unit 3 id theft questionnaire results

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